Coming from an academic education, with a successful start as a sales manager in IT (IBM, BEA, Autonomy), Franck Dupuis decided to drop everything in 2004 to embark on the adventure of passion. Franck wanted to rid himself of the harness imposed by the hierarchy of corporations: that's why he decided to embark on the adventure of the business creation.

Highlights 2004

The beginning of the story

Venum’s story is inseparable from Dragon Bleu. In May 2004, from the room of his small suburban apartment in Paris, Franck Dupuis created the first French e-commerce website dedicated to martial arts and combat sports. His vision was to make access to sporting equipment more simple and streamlined than the privately distributed and specialized stores the market was used to.

Franck, a visionary, was among the first in Europe to anticipate a wave forming: the giant that is Mixed Martial Arts today. Deciding to put Dragon Bleu products online, imported from Brazil, success was immediate and overwhelming. However, Brazilian brands in 2004 and 2005 did not show great professionalism and were difficult to work to satisfy the growing needs of the European clientele.

Highlights 2005

The Venum Revolution

In the summer of 2005, Franck Dupuis proposed an alternative, the introduction of a new brand. This brand would offer what the market lacked: quality and original designs. Venum was born. In the spring of 2006, while managing the development and commercial logistics of DragonBleu alone, he realized that he could no longer manage this venture solo with the ever-increasing workload. Approaching a former colleague from IBM, Franck proposed a partnership. Jean-François Bandet did not hesitate and dived into the project. Working side by side for almost a decade, they developed the brand together until the summer of 2014, at which time Jean-François Bandet decided to focus his attention on a new entrepreneurial venture. From that point in 2014, Franck Dupuis has been the sole chairman of the brand and is to this day the sole shareholder.

Highlights 2006

A fast growing brand.

Strategically positioned in the emerging MMA market, Venum introduced products which completely disrupted the market and its competition. Rival brands at that time often suffered from a lack of originality and poor quality, so, a Venum product had to be immediately recognizable in these two essential aspects of design.

Establishing a workshop in Rio de Janeiro for the development and manufacturing of Venum’s first products: ripstop Fight-shorts and cotton T-shirts. In 2006, Brazil was the beating heart of rising global MMA scene. Opening a Brazilian workshop allowed Venum to be connected to the true spirit of Mixed Martial Arts fans.



Venum is an innovative brand, in continuous search for performance. It is not a question of recreating what already exists, but driving change, proposing new experiences day after day.

Why the name Venum?

The snake is an animal carrying strong symbolism. They are lively, often fatal, inspiring both fear and fascination. The name Venum refers to the poison administered by the snake at the time of a bite. The U replaced the O for graphical harmony and balance. From inception, Venum is very proud of its logo and it is undoubtedly linked to the brands success.

  • Our Challenges

    BE VENUM EVERYWHERE Far from stopping at the gates of sports halls, Venum has offered lifestyle collections with unique and innovative designs for several years already. Our goal is to show our tracksuits, down jackets, bombers or beach shorts to all fashion lovers looking for style and comfort. To rub shoulders with the giants of sportswear and prove that our fightwear has its place on the street. THE FIGHT IS NEVER OVER 2018 marked a significant step for Venum: entering the realm of manufacturing professional boxing equipment. Our goal now is to replicate what has been done in Muay Thai or MMA by establishing ourselves as the world standard of boxing by offering boxing gloves of unrivalled quality. The Rungis CrossFit box, VNM, has been a Venum Training Camp Paris affiliate since the end of 2018 and has one of the best European CrossFit teams: the Elite Competitor team! The first VNM Contest, national competition of CrossFit, takes place in 2019. This involvement with CrossFit highlights the brands position and its focus on developing real equipment for real athletes. One of the hardest things is to become a champion, but remaining one is the real challenge… One of the major challenges for Venum is to continue to being a real "trendsetter" of the combat sports industry. Boosting trends, innovating and staying the benchmark in MMA, Jiu-Jitsu, Muay Thai and Martial Arts is at the heart of our strategy.